UNIT SALES BY MARKET, 2014 VS. 2013
What you'll find in this chapter:
Brands and Business Fields
Successful business growth in challenging market conditions. Product rollout continued across all brands.
Volkswagen Passenger Cars
The Volkswagen Passenger Cars brand continued its model rollout in 2014, launching the eighth generation of the Passat, Europe’s most successful company car.
The Audi brand recorded growth in all regions in 2014, strengthening its leading position in both the Western European and the Chinese premium segments.
In 2014, the ŠKODA brand delivered more than a million vehicles to customers for the first time, reaping the benefits of the largest model rollout in its history.
SEAT’s positive trend continued in 2014. The Spanish brand enjoyed particular success in the European markets, where demand for the Leon family models was especially strong.
In 2014, the Bentley brand continued on its successful trajectory, achieving record sales once again. Bentley successfully returned to motor racing.
The Porsche brand can look back on another successful year.
Volkswagen Commercial Vehicles
Volkswagen Commercial Vehicles consolidated its position as a customer-centric mobility service provider in 2014.
Scania presented numerous innovations in 2014 that enable customers to reduce their operating costs and hence increase profitability.
In 2014, MAN again launched new technologies to reduce fuel consumption in commercial vehicles and marine engines.
Volkswagen Group in China
The Volkswagen Group again generated double-digit growth in China, its largest single market, in 2014. It also kicked off the largest e-mobility initiative in the country’s automotive history.
Volkswagen Financial Services
Volkswagen Financial Services built on its growth over the past few years in 2014 and made a significant contribution to the Volkswagen Group’s earnings.