UNIT SALES BY MARKET, 2014 VS. 2013
(in percent)
What you'll find in this chapter:
Brands and Business Fields
Successful business growth in challenging market conditions. Product rollout continued across all brands.
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Volkswagen Passenger Cars
The Volkswagen Passenger Cars brand continued its model rollout in 2014, launching the eighth generation of the Passat, Europe’s most successful company car.
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Audi
The Audi brand recorded growth in all regions in 2014, strengthening its leading position in both the Western European and the Chinese premium segments.
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ŠKODA
In 2014, the ŠKODA brand delivered more than a million vehicles to customers for the first time, reaping the benefits of the largest model rollout in its history.
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SEAT
SEAT’s positive trend continued in 2014. The Spanish brand enjoyed particular success in the European markets, where demand for the Leon family models was especially strong.
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Bentley
In 2014, the Bentley brand continued on its successful trajectory, achieving record sales once again. Bentley successfully returned to motor racing.
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Porsche
The Porsche brand can look back on another successful year.
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Volkswagen Commercial Vehicles
Volkswagen Commercial Vehicles consolidated its position as a customer-centric mobility service provider in 2014.
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Scania
Scania presented numerous innovations in 2014 that enable customers to reduce their operating costs and hence increase profitability.
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MAN
In 2014, MAN again launched new technologies to reduce fuel consumption in commercial vehicles and marine engines.
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Volkswagen Group in China
The Volkswagen Group again generated double-digit growth in China, its largest single market, in 2014. It also kicked off the largest e-mobility initiative in the country’s automotive history.
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Volkswagen Financial Services
Volkswagen Financial Services built on its growth over the past few years in 2014 and made a significant contribution to the Volkswagen Group’s earnings.
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