SEAT
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SEAT’s positive trend continued in 2014. The Spanish brand enjoyed particular success in the European markets, where demand for the Leon family models was especially strong.
BUSINESS DEVELOPMENT
SEAT celebrated a special anniversary in 2014: 30 years since the start of production of the Ibiza. With over 5 million vehicles sold worldwide in four generations, the Ibiza is the best-selling model in the Spanish automaker’s history.
SEAT added the dynamic Leon Cupra and the Leon X-PERIENCE permanent four-wheel drive version to the successful Leon series during the reporting period. Customers choosing the five-door version of the Leon and the Leon ST estate can opt for an environmentally friendly natural gas-powered drive system.
Demand for the Leon family in particular boosted sales in 2014. The SEAT brand’s deliveries to customers increased by 10.0 % to 391 thousand vehicles, and production numbers for the Leon outstripped those for the Ibiza for the first time. Growth hotspots were Spain (+14.5 %), Germany (+10.4 %) and the United Kingdom (+16.8 %).
The SEAT brand sold 501 thousand vehicles in the reporting period, 9.2 % more than a year earlier. This figure includes the Q3 produced for Audi.
Production increased by 11.9 % to 395 thousand SEAT vehicles in 2014.
SALES REVENUE AND EARNINGS
The SEAT brand recorded sales revenue of €7.7 billion in fiscal 2014, 12.0 % more than a year earlier. The operating result narrowed by 16.3 % to €−127 million. Improved mix, volume and material costs had a positive effect on earnings while increased development costs for new products had an adverse impact. The brand’s operating return on sales was −1.6 % ( −2.2 %).
30 years
SEAT Ibiza
(XLS:) ![]() |
PRODUCTION |
|
|
||
---|---|---|---|---|
Units |
2014 |
2013 | ||
|
|
|
||
Leon |
157,087 |
114,568 |
||
Ibiza |
153,633 |
145,041 |
||
Altea/Toledo |
35,683 |
43,055 |
||
Mii |
25,845 |
25,489 |
||
Alhambra |
22,612 |
19,990 |
||
Exeo |
– |
4,681 |
||
|
394,860 |
352,824 |
(XLS:) ![]() |
SEAT BRAND |
|
|
|
|||
---|---|---|---|---|---|---|
|
2014 |
2013 |
% | |||
|
|
|
|
|||
Deliveries (thousand units) |
391 |
355 |
+10.0 |
|||
Vehicle sales |
501 |
459 |
+9.2 |
|||
Production |
395 |
353 |
+11.9 |
|||
Sales revenue (€ million) |
7,699 |
6,874 |
+12.0 |
|||
Operating result |
−127 |
−152 |
+16.3 |
|||
as % of sales revenue |
−1.6 |
−2.2 |
|
Ibiza

DELIVERIES BY MARKET
in percent
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FURTHER INFORMATION
www.seat.com