ŠKODA
In 2014, the ŠKODA brand delivered more than a million vehicles to customers for the first time, reaping the benefits of the largest model rollout in its history. The third generation Fabia was also successfully launched.
BUSINESS DEVELOPMENT
The ŠKODA brand continued its new model rollout and recorded positive business growth in 2014. The Octavia family was very successful, with the sporty Octavia RS in particular extremely well received by customers. The Rapid celebrated its global launch one year ago and is already the second most successful series after the Octavia. It is particularly popular with customers in the growth markets. ŠKODA celebrated the global premiere of the Fabia Combi and hatchback version at the Paris Motor Show in early October 2014, offering a wide range of new features. The ŠKODA brand is expecting to roll out its new corporate identity across its global dealer network by the end of 2015, and will further expand its range of models over the next few years. The aim is to emotionalize the brand.
The ŠKODA brand set a new record for deliveries, selling more than one million vehicles worldwide for the first time (+12.7 %). China remained the brand’s strongest single market with growth of 24.0 %, but ŠKODA also expanded its position in Europe.
ŠKODA sold 796 thousand vehicles in the reporting period, a 10.8 % increase as against the previous year. Demand for the Rapid and the Octavia family in particular developed positively. The difference between figures for deliveries and unit sales is mainly due to the fact that the vehicle-producing joint ventures in China are not counted as ŠKODA brand companies.
The ŠKODA brand produced 1,050 thousand (932 thousand) vehicles worldwide across seven series in 2014, up 12.6 % year-on-year. Wide-ranging upgrades and modernization work took place at the main production facility in Mladá Boleslav for the production of the new Fabia. Around 3.4 million of these vehicles have been sold since the model was launched in 1999. The plant in Kvasiny, eastern Bohemia, celebrated its 80th anniversary. It produces the Superb, Yeti and Roomster models.
SALES REVENUE AND EARNINGS
The ŠKODA brand’s sales revenue increased by 13.9 % year-on-year to €11.8 billion in the reporting period due to volume-related factors. Positive volume and mix effects, coupled with improved material costs, lifted operating profit by 56.5 % to €817 million (€522 million). The operating return on sales rose from 5.1 % in the previous year to 7.0 %.
1 million
Vehicles delivered in 2014
(XLS:)  Download |
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PRODUCTION |
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Units |
2014 |
2013 | ||
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Octavia |
397,433 |
356,471 |
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Rapid |
228,175 |
124,112 |
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Fabia |
162,954 |
196,597 |
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Yeti |
107,084 |
84,265 |
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Superb |
82,079 |
96,226 |
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Citigo |
41,974 |
42,971 |
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Roomster |
29,983 |
31,425 |
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1,049,682 |
932,067 |
| (XLS:) Download |
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ŠKODA BRAND |
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2014 |
2013 |
% | |||
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Deliveries (thousand units) |
1,037 |
921 |
+12.7 |
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Vehicle sales |
796 |
719 |
+10.8 |
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Production |
1,050 |
932 |
+12.6 |
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Sales revenue (€ million) |
11,758 |
10,324 |
+13.9 |
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Operating profit |
817 |
522 |
+56.5 |
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as % of sales revenue |
7.0 |
5.1 |
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Fabia
DELIVERIES BY MARKET
in percent
FURTHER INFORMATION
www.skoda-auto.com